RoomTour
The short answer
- You own a 360 camera and want the cheapest hosting: Kuula.
- You want live video calls inside the tour, MLS and Realtor.com options, and can use a 360 camera or a phone: CloudPano.
- You only have an iPhone and want a tour and a QR poster without extra steps (plus a floor plan if your iPhone has LiDAR): RoomTour.
Comparison table
| Kuula | CloudPano | RoomTour | |
|---|---|---|---|
| Capture | 360 camera or any panorama you upload | iPhone app or 360 camera | iPhone app (iOS 15.1+), no 360 camera |
| Free | Basic: 300 posts, no tour editor | No free plan listed | 1 live tour, never taken down (everything free during the launch offer) |
| Paid | Pro from $20/month, Business from $36, billed yearly | Pro from $19/month (3 projects), Pro Plus from $33 (unlimited), billed yearly | Pro, bought in the app: unlimited tours, 14-day free trial |
| Tour editor | Pro and up: hotspots, links, branding | Yes | Automatic: rooms are linked from the capture |
| Floor plan | Upload your own image | Upload your own or order one | Approximate plan from the capture on iPhones with LiDAR (Pro models), included |
| Share | Link, embed, VR | Link, embed, MLS/Realtor.com options, live video calls, lead capture | Link, embed code, A4 QR poster, contact form for buyers |
Prices and features from each vendor's own page, checked 28 October 2026: Kuula, CloudPano. They change often, so check before you pay.
Kuula: cheap and flexible, if you have a 360 camera
Kuula runs in the browser. You upload panoramas, link them with the tour editor, add hotspots and share. Its strength is price and control: the free Basic plan is enough to try it, and Pro adds your logo and the editor. What it doesn't do is make the panorama for you, so the real cost is the 360 camera. See the best 360 camera for real estate if you're going that way.
CloudPano: phone or camera, with agent features
CloudPano's iPhone app stitches phone photos into a panorama, and it takes uploads from any 360 camera, which CloudPano itself recommends for best results. It adds things US agents and property managers ask for: live video calls inside the tour, lead capture and MLS/Realtor.com options. The entry plan publishes three projects; Pro Plus removes that limit.
RoomTour: just the iPhone, with the listing kit included
RoomTour is our app, so read this part with that in mind. It's built for people who will never buy a 360 camera: in each room you follow one on-screen target at a time, about 30 shots in one turn, and the app stitches the panorama. Because the phone tracks where it is, rooms link up automatically. On an iPhone with LiDAR (the Pro models), the app also scans the walls, so you get an approximate floor plan (typically within 10 to 20 cm) and a 3D model without drawing anything; other iPhones make the 360° tour without a plan. Every tour comes with a share link, an embed code, an A4 QR poster for the window, view counts and a contact form for buyers.
Its limits: iPhone only, no hotspot editor, no VR mode, and no MLS feed. Capturing with a phone is slower than one shot with a 360 camera. Open the example tour to see the result.
How to choose in two questions
- Do you already own a 360 camera, or will you buy one? Yes: Kuula or CloudPano. No: CloudPano's phone mode or RoomTour.
- How many tours do you publish? Many a week: a 360 camera pays for itself in time. A few a month: a phone is enough, and RoomTour is free to start.
Related
- RoomTour vs Matterport
- A Matterport alternative for iPhone, without LiDAR
- How to embed a virtual tour on your website
Frequently asked questions
Kuula free vs Pro: what do you get?
Kuula Basic is free: up to 300 posts and 100 uploads a month, but without the tour editor you need to link rooms into a walk-through. Pro starts at $20 a month and Business at $36, billed yearly, per Kuula's pricing page on 28 October 2026.
Is CloudPano free? How much does it cost?
Its pricing page lists no free plan: Pro from $19 a month (three published projects) and Pro Plus from $33 a month (unlimited), both billed yearly, per its pricing page for property managers on 28 October 2026.
Do I need a 360 camera for Kuula?
In practice, yes. Kuula hosts and links panoramas you upload, and a 360 camera is the easy way to make them. CloudPano and RoomTour can build panoramas from an iPhone's normal camera.
Which is best for a property manager with many rentals?
If you shoot units every week, a 360 camera with CloudPano Pro Plus or Kuula is fastest: one shot per room. If staff only carry phones, RoomTour avoids the camera and is free to start.